Kerma Games has named football player Luka Modrić as its official brand ambassador and celebrity IP partner. The agreement was announced following the recent confirmation of Modrić’s continued tenure at AC Milan.
Collaboration Details and Studio Strategy
The partnership integrates Modrić’s public profile with Kerma Games’ ongoing development initiatives. As a celebrity IP partner, the midfielder will represent the studio in marketing campaigns and promotional materials. The arrangement aligns with the company’s strategy to expand its market visibility through established sports figures.Kerma Games disclosed the collaboration through an official press release. The studio operates in the interactive entertainment sector and has previously focused on building recognizable franchises. Modrić’s involvement marks the first sports ambassadorship for the developer.